Play 4Kay - formerly referred to as "Pink Zone" - is a global, unified effort for a nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond. The Kay Yow Cancer Fund, in partnership with the WBCA and The V Foundation, is the official Play 4Kay charity. A total of $650,000 was raised in 2011. This year's goal is to reach the $1M milestone.
"It's an honor for our team to have the chance to raise awareness for such a great cause," UA coach Jodi Kest said. "I encourage our fans to come out on Saturday and join us in the fight against cancer."